Andersson Bell, a young fashion brand that has gained popularity, especially through its unofficial association with BTS member Jungkook, is set to make its debut at Milan Fashion Week.
The renowned fashion event kicked off with a show by Valentino, a prestigious Italian haute couture house known for its women’s and couture collections in Paris. However, this year, Valentino decided to showcase its men’s collection in Milan, marking its return to the city for the first time since 1985 when its founder Valentino Garavani presented his menswear line.
Running until June 22, Milan Fashion Week will feature a total of 22 physical shows by major brands like Dolce & Gabbana, Prada, Armani, and Zegna, along with digital presentations by emerging designers. Among the much-anticipated debuts is Andersson Bell, a Seoul-based brand established in 2014. The brand has gained recognition for its unique fusion of Korean street style and Scandinavian minimalism, resulting in timeless pieces with a utilitarian twist and subtle eclecticism.
Andersson Bell’s collaboration with Reebok and the unofficial endorsement of Jungkook, the lead singer of the K-pop group BTS, have contributed significantly to its international recognition. Jungkook, known for his massive fan base and influence on fashion trends, has been spotted wearing Andersson Bell’s sneakers and clothes on multiple occasions since 2019. In fact, the brand’s website experienced a crash after he was spotted wearing a pair of their shoes, highlighting the power of his endorsement.
The creative director of Andersson Bell, Mr. Andersson Bell, expressed his honor and excitement at the opportunity to present his collection at Milan Fashion Week, describing it as a “dream come true.” He aims to introduce the brand’s identity and vision to a broader audience, showcasing the diversity and creativity of Korean fashion on an international platform.
With its debut at Milan Fashion Week, Andersson Bell aims to make a lasting impression, leveraging its unique aesthetic and the influence of its association with BTS member Jungkook. The brand’s fusion of Korean and Scandinavian styles, coupled with its utilitarian approach, is likely to attract attention and generate further interest in its offerings.