In a remarkable display of influence, Lisa of BLACKPINK has set yet another trend, causing a surge in demand for sarongs after her recent visit to the historical city of Ayutthaya. The K-pop sensation’s choice to don the traditional Thai garment during her trip has sparked a frenzy among fans and fashion enthusiasts alike.
Following Lisa’s social media posts featuring her wearing a distinctive silk sarong pattern, fabric shops have reported a significant increase in both inquiries and sales. The impact of Lisa’s fashion statement has not only drawn attention to the beauty of Ayutthaya but has also revitalized interest in preserving Thai cultural heritage.
One fabric shop, Charn Ruean, located in Udon Thani province, experienced an unprecedented influx of customers after Lisa tagged the store as her sarong source. Suwimon Chaiwong, the 61-year-old owner of Charn Ruean and mother of actress Diana Flipo, a close friend of Lisa, revealed that the demand was so high that customers had to be added to a one-month waitlist as the delicate sarongs are intricately woven by hand.
Lisa’s influence extends beyond the realm of sales, as fans have been seen renting similar fabrics and posting photos taken at various tourist attractions in Ayutthaya. The singer’s trip, documented on her personal Instagram account, showcased visits to three magnificent temples – Wat Mahathat, Wat Na Phra Men, and Wat Mae Nang Plum – as well as the Michelin Guide-listed Kao Lao Ao restaurant.
As Lisa’s photos circulated online, fans flooded the comments section expressing their admiration and determination to follow in her footsteps by visiting the same locations. It seems that whatever Lisa does, her devoted fans are quick to emulate. This echoes a similar incident last year when the singer posted about her dining experience at a moo krata barbeque shop in Chokchai, resulting in a massive surge of customers flocking to the restaurant.
The economic benefits of Lisa’s fashion influence are not limited to the fabric shops alone. The increased attention on Ayutthaya’s traditional costumes has brought a spotlight to the city’s cultural heritage and boosted tourism. Ayutthaya, a UNESCO World Heritage Site known for its ancient temples and historical significance, is now witnessing a surge in visitors eager to explore its rich heritage and capture their own Lisa-inspired moments.
Lisa‘s latest style choice serves as proof of her power in shaping fashion trends and promoting cultural appreciation. With her every move under scrutiny, she continues to leave an indelible mark on the worlds of music, fashion, and now traditional Thai costumes.