BLACKPINK’s Rosé Steals the Show at Cannes with Record-Breaking Media Value
The Cannes Film Festival and the highly-anticipated Versace fashion show in collaboration with Dua Lipa took the French Riviera by storm in May. However, it was BLACKPINK’s Rosé who emerged as the true star of the event, generating an astounding media value of $6.6 million with a single Instagram post. The K-pop sensation and global ambassador for Saint Laurent captured the world’s attention with her stunning appearance on the iconic red carpet.
Rosé’s media value achievement was revealed in a report by WeArisma, an influence analytics company that measures the impact of celebrities and influencers in various industries. Her post featured her wearing a striking black Saint Laurent dress, perfectly embodying the brand’s elegant and sophisticated aesthetic. Since becoming the face of Saint Laurent in 2020, Rosé has consistently impressed the fashion world with her unique style, earning her the title of “the Saint Laurent girl of the future” by the brand’s creative director, Anthony Vaccarello.
Rosé’s ability to capture the attention of millions through a single post demonstrates the power of her influence and the undeniable impact of K-pop on popular culture.
High-Profile Brands and Celebrities Drive Media Value Surge at Cannes
Alongside Rosé’s remarkable achievement, several other brands and celebrities made waves at the Cannes Film Festival, resulting in a surge of media value. Dior, Saint Laurent, and Chanel emerged as the top three brands that consistently generated significant buzz both online and offline.
Dior, known for its longstanding relationship with global ambassadors Natalie Portman and Jennifer Lawrence, continued to shine at Cannes. The presence of these influential figures wearing Dior on the red carpet fueled extensive engagement and media coverage. Meanwhile, Saint Laurent’s collaboration with Rosé proved to be a resounding success, solidifying the brand’s reputation as a frontrunner in the fashion industry. Chanel, with Lily-Rose Depp and Jennie capturing the attention of a younger audience at “The Idol” premiere, showcased its ability to appeal to diverse demographics.
Other notable brands that drove substantial media value included Versace, Celine, Valentino, Louis Vuitton, and Alexander McQueen. Furthermore, influential content creators like Alexandra Burnier leveraged their reach, as seen through Burnier’s TikTok video featuring Rick Owens, which garnered significant engagement and media value.
The Cannes Film Festival and the Versace fashion show provided a platform for brands and celebrities to captivate audiences and create lasting impressions. With the convergence of fashion, film, and celebrity culture, the event served as a testament to the ever-growing influence and importance of media value in today’s digital landscape. As the boundaries between industries continue to blur, collaborations and strategic partnerships between brands and influential figures will remain key in driving media value and shaping popular culture.