BTS member Kim Taehyung, widely known as V, has once again demonstrated his influential power as a global superstar. After featuring a Molang keychain in one of his Instagram posts, the Korean character brand responded by creating a personalized Taehyung keychain. The overwhelming response from fans and consumers resulted in a significant boost in Molang sales, solidifying V’s status as a trendsetter and supporter of small businesses.
The Instagram Post that Ignited a Craze:
On May 14th, V shared a series of snapshots from his daily life, including a memorable selfie with fellow BTS member Jungkook. The picture showcased Jungkook flashing a V sign with a vibrant smile, while V playfully held a white plastic bag between his teeth. The bag contained snacks from Molang, a brand recognized for its adorable and colorful characters. V’s choice to display the Molang products in the photo caught the attention of his dedicated fanbase and sparked a global frenzy.
Molang and its Wholesome World:
Molang, derived from the Korean word meaning “soft and fluffy,” was created by renowned Korean illustrator and animator Hye-Ji Yoon. The character represents a lovable rabbit who resides in a cheerful and harmonious universe alongside friends like Piu Piu the chick, Brownie the bear, and Mimi the hamster. Their simple joys in life, such as eating, sleeping, and playing, have captivated fans worldwide. Molang has become synonymous with cuteness and has been featured in various products, including stationery, toys, clothing, and accessories.
The Molang Halloween Candy and Keychain:
One of Molang’s most popular offerings is the Molang Halloween candy, which includes a free random Molang keychain out of 18 charming options. V’s fortunate encounter with the candy rewarded him with a vampire-themed Molang keychain, which he creatively attached to the waist of his jeans. The image shared on his Instagram post immediately resonated with fans, who praised his fashion sense and humorous display. The effect was remarkable, as fans rushed to emulate their idol’s choice and drove an unprecedented surge in Molang product sales.
Molang Official and the Response:
The official Instagram page of Molang ecstatically shared an image of the newly designed Taehyung keychain in response to V’s overwhelming influence. The brand expressed gratitude to V for his support and commended his selection of their product among countless others. The creator of Molang’s character also acknowledged the extraordinary impact of V’s endorsement, noting a significant surge in orders for the Molang Halloween candy and keychain after his post. This recognition from the brand and its creator further cemented V’s reputation as a humble and generous artist who actively supports small businesses and emerging artists.
V’s Unparalleled Influence:
V’s Instagram presence has shattered world records, reflecting his unparalleled popularity. He achieved the fastest time to reach 1 million followers in just 43 minutes, and the fastest time to reach 10 million followers in 4 hours and 52 minutes. With nearly 60 million followers as of now, Taehyung stands as the most-followed male K-pop artist on Instagram. Beyond his record-breaking numbers, he continually engages and entertains his vast fanbase, inspiring people around the globe with his updates and interactions.