The luxury fashion brand CELINE has achieved a remarkable feat in 2023, ranking as the second most valuable luxury and premium brand in the world, according to the Brand Finance 2023 report.
The report, which evaluates the brand value of over 500 luxury and premium brands across various sectors, revealed that CELINE’s brand value increased by 51% since 2022.
In January 2019, Lisa assumed the role of muse for Hedi Slimane, the artistic, creative, and image director of Celine, a renowned French luxury fashion brand. Following her participation in the Essentials campaign, captured by Slimane in June 2020, Lisa was subsequently announced as the global ambassador for the brand in September 2020. Notably, 2019 marked the first inclusion of CELINE in the brand value list, attaining a position of #47. Moreover, CELINE experienced a significant upsurge of 118% in brand value throughout the course of 2020.
One of the key factors behind CELINE’s impressive growth in 2023 is the “Taehyung Effect”, which refers to the influence of BTS’ member Kim Taehyung, also known as V, on the brand’s popularity and sales. Taehyung has been a loyal fan of CELINE for a long time, often wearing the brand’s clothes and accessories in public appearances and social media posts. He has also been officially appointed as a “CELINE Boy” in 2023, joining Lisa of BLACKPINK and Park Bogum as the ambassadors for the brand.
Taehyung’s impact on CELINE is undeniable, as he has brought millions of fans and potential customers to the brand’s attention. His Instagram account, which has over 60 million followers, is filled with photos of him wearing CELINE outfits, showcasing his impeccable style and charisma. He also attended several high-profile events as a representative of CELINE, such as the CELINE Men’s S/S 2023 Fashion Show in Paris and a private CELINE dinner at Cannes. His interactions with Hedi Slimane, the creative director of CELINE, have also generated a lot of buzz and admiration among fans and fashion enthusiasts.
CELINE is not the only brand that has benefited from Taehyung’s influence. He has also been named as one of the most influential celebrities in fashion by various media outlets and platforms, such as Vogue, GQ, Lyst, and Zalando. He has been praised for his versatile and unique fashion sense, which ranges from casual to formal, from streetwear to couture. He has also been credited for popularizing certain trends and items, such as bucket hats, cardigans, and vintage glasses.
With his undeniable influence and passion for fashion, Taehyung has proven himself to be a valuable asset for CELINE and other brands that he supports. As he continues to explore and express his style and creativity through fashion, Taehyung is expected to bring more growth and innovation to the industry in the future.