South Korean singer Jeno, a member of the popular K-pop boyband NCT, has been chosen as the latest global ambassador for renowned Italian luxury fashion house, Ferragamo. This groundbreaking announcement was made by the brand on their official Instagram account on May 29. With this appointment, Jeno becomes Ferragamo’s very first global male ambassador, marking a significant milestone for both the artist and the fashion brand.
Ferragamo emphasized the growing relationship between Jeno and the brand, stating that they had been establishing ties even before the official announcement. The brand expressed their excitement over the collaboration, highlighting the shared passion for creativity that drove them to partner with the talented artist. Maximilian Davis, the creative director of Ferragamo, stated, “We’re driven by the same passion in our creativity and feel fortunate to have him join Ferragamo.”
Jeno, thrilled by the opportunity, expressed his eagerness to work closely with the brand and unveil their future projects together. His fresh perspective and dynamic presence are expected to contribute to the fashion house’s innovative endeavors. With his rising global influence as a K-pop star, Jeno’s appointment represents Ferragamo’s commitment to embracing diverse talents and expanding their reach to new audiences.
To showcase the exciting collaboration, Ferragamo has released an exclusive spread featuring Jeno in a meticulously curated selection of Pre-Fall ’23 looks on its official website. The images capture Jeno’s effortless style and the seamless integration of Ferragamo’s designs into his vibrant persona.
This significant milestone comes after Jeno’s attendance at Ferragamo’s F/W 2023 show in February during Milan Fashion Week. Harper’s Bazaar Singapore noted his presence, foreshadowing the fruitful partnership that has now been solidified with his appointment as Ferragamo’s global male ambassador.