SEVENTEEN’s Vernon has made a splash in the fashion world by becoming the first global ambassador for renowned French luxury fashion house, Kenzo.
The official statement on Kenzo’s website reads, “KENZO is thrilled to announce Vernon, member of K-pop boyband SEVENTEEN, as its global ambassador.” At just 25 years old, Vernon is joining forces with Kenzo, a brand known for its strong connections to the international entertainment scene under the guidance of artistic director Nigo.
Nigo himself expressed his pleasure and gratitude in having Vernon as part of the Kenzo family. In an exclusive interview with WWD on June 21, Nigo stated, “I am pleased and grateful to welcome Vernon into the Kenzo family.” Vernon shared his excitement about the partnership, mentioning his eagerness to explore the synergy it would bring. He expressed hope that the collaboration would showcase a new side of himself to fans around the world.
As Kenzo’s global ambassador, Vernon will play a pivotal role in the brand’s advertising campaigns, encompassing both apparel and sneakers. Fans and fashion enthusiasts alike can anticipate seeing Vernon’s captivating presence in upcoming Kenzo promotions. Furthermore, Vernon is expected to grace the brand’s highly anticipated spring-summer 2024 show, scheduled for this Friday, June 23, during Men’s Fashion Week in Paris.
The collaboration between Vernon and Kenzo signifies a significant step for both parties. Vernon’s involvement in the fashion industry adds a new dimension to his multifaceted talents as a member of the popular K-pop group, SEVENTEEN. Kenzo, on the other hand, gains a fresh and dynamic ambassador who embodies the brand’s commitment to artistry and international appeal.
As the world eagerly awaits the unveiling of Vernon’s contributions to Kenzo, the partnership promises to captivate audiences and redefine the intersection of K-pop and fashion. Vernon’s distinct style and charisma are set to leave an indelible mark on the fashion landscape, and fans are undoubtedly excited to witness his journey as the global ambassador for Kenzo.